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myUsersInsight
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About us

Products in Africa, built with the people who use them.

myUsersInsight connects teams building products with the real people who use them, and pays those people fairly for their time.

A researcher talking to a participant on a video call
A woman explains something with her hands during a conversation

Why we started

We built the tool we wished we’d had.

Before myUsersInsight, we worked in startups. We knew we should talk to users before we built, and we kept hitting the same two walls: finding the right people, and finding the money to pay them.

So we guessed. We built what we thought people wanted, shipped it and hoped. Often we found out months later that we’d guessed wrong. That frustration is why myUsersInsight exists.

Two sides, one fair deal

For researchers

Hear from real users before you build more.

Recruit, run calls and tests, and turn recordings into insights in one place.

Run a study

For participants in Ghana

Get paid to share your opinion.

Try apps and websites, say what you think, and get paid to your mobile money.

Get paid to test

What we stand for

  • Fair pay, on time

    GHS 80 for a 30-minute call, paid to mobile money. If a researcher doesn’t show, the participant is still paid in full.

  • Real people

    Confirmed accounts, one per person, ratings after every session and strikes for no-shows, so every spot goes to someone who turns up.

  • Your data stays yours

    Nothing is recorded until people agree. Recordings stay with the research team, and we never sell them.

  • Startups first

    Our startup programme pays for an early-stage team’s first study, because research shouldn’t only be for big companies.

We’re starting at home: today our researchers and participants are in Ghana. The problems we’re solving are the same across the continent, and that’s where we’re going.

Our team

The people building myUsersInsight

We’ve worked in startups, and built the tool we wished we’d had. USERINSIGHT LIMITED COMPANY is registered in Ghana and builds user research for teams across Africa.

Founders

Engineering

Startup programme

Cohort 1 · 5 places

Your first study, on us

Early-stage startup in Ghana? Hear from real users before you build more. Apply, and if you’re in, your first participants are paid for.

  • Up to GHS 350 in study credit

    Pays participant rewards at checkout. Enough for 5 people on a short task test.

  • No service charge for 6 months

    On every study you run, with credit or without.

  • Help writing your first study

    Describe what you want to learn, and AI drafts the study with you.

Apply to the programme

We reply within 5 working days. You’ll log in or sign up as a researcher first.