Guides
User research in Africa, written down.
Practical guides on recruiting, interviewing and paying research participants across Africa. From the team that runs myUsersInsight.
Newest guide
Usability testing in Africa: what's different
How to run usability tests in Africa: test on the phones people use, plan for data and power cuts, use local languages and get past polite answers.
For researchers7 min read11 November 2026
Read the guide- How to run remote user interviews in AfricaHow to run remote user interviews in Africa: when to book them, how to open the call, what to ask and what to do when the network drops.For researchers7 min read
- User interview questions: a discussion guide templateA discussion guide template for user interviews, with example questions for each part of the call and how to rewrite questions that lead people.For researchers7 min read
- How to analyse user interviews and find themesHow to turn user interview notes and recordings into themes: pull out quotes, tag them, group them, count who said what and share what you found.For researchers7 min read
- How to write tasks for an unmoderated usability testHow to write a scenario, tasks and follow-up questions that people can do on their own, so your recordings show what they think, not just where they tap.For researchers7 min read
- How to write a screener survey that finds the right participantsHow to write screener questions that find the right people for your research without giving away the answer, with examples and a checklist.For researchers7 min read
- Research consent and data protection in Ghana: a guide for researchersHow to get informed consent for user research in Ghana, what the Data Protection Act asks of you, and how to store and share recordings safely.For researchers7 min read
- User research for startups: why we're backing youWhy early-stage startups should talk to users before they build more, how to make research a habit, and how our startup programme pays for your first study.For researchers9 min read
- Is paid user research legit? How to spot scamsHow real paid research works, the warning signs of a scam, and how to keep your mobile money safe when you take part in studies in Ghana.For participants6 min read
- Why didn't I qualify for a paid study?Why you weren't a match or weren't picked for a paid study, what it means, and how to get into more studies without changing your answers.For participants5 min read
- How to do an unmoderated usability test wellHow to think aloud, what to say when you're stuck and how to write answers researchers can use, so your tests are useful and you get invited again.For participants6 min read
- What happens in a research call, and how to do it wellWhat to expect in a video call with a researcher, how to get ready, what makes a great answer and what happens if your network drops.For participants6 min read
- How to recruit research participants in AfricaWhere to find the right people, what to ask in a screener, how much to pay and how to stop no-shows.For researchers7 min read
- How much to pay research participants in AfricaWhat a fair reward looks like for calls and tests in Africa, how to pay it by mobile money, and what to do when sessions end early.For researchers6 min read
- How to earn money online in Ghana by testing apps and websitesWhat a research session is, who can take part, what you'll be asked and how you get paid to your mobile money.For participants5 min read