MoMo limits04:31 – 04:44
“Sometimes the network fails at the till and the queue gets angry.”
Jones A. · Supplier payments
NewStartup programme: your first study, on us
For researchers in Ghana and Nigeria
Make better, more informed decisions.
Recruit and listen to your users. Understand what they go through and how they feel at every stage of their journey, so you can build the products they actually need.
Get started
Sign up is free.
Transforming research cultures at
Our participant pool
Participants who represent your audience
Reach consumers and professionals across geographies, demographics, technographics and professions.
50,000+
Participants in the pool
01Screened, rated and real.
Every participant confirms their email and passes your screener before you see them, so you talk to the people you asked for.
Screened
02Fast feedback, fair pay.
Paying fairly and treating people ethically gets you honest, accurate data within hours.
Data in hours
03Data quality you can rely on.
We monitor the pool continuously and remove people who keep giving low-quality responses.
Bots removed
How it works
From sign-up to your first session
Four steps from sign-up to your first session. Each one is shown in more detail below.
Create your profile
Tell us about you, your team and the kind of research you run.
About 2 minutes
Create a study
Describe it in a sentence and we draft it for you, or build it step by step. Set a budget per participant.
About 5 minutes with AI
Screen participants
Add target demographics and a screener. Only people who match can apply, and you approve who joins.
First matches in hours
Run the session
Talk in our built-in call, or send a task test they do on their own. Attendance and pay settle themselves.
Recording ready after
Startup programme
Cohort 1 · 5 placesYour first study, on us
Early-stage startup in Ghana? Hear from real users before you build more. Apply, and if you’re in, your first participants are paid for.
Up to GHS 350 in study credit
Pays participant rewards at checkout. Enough for 5 people on a short task test.
No service charge for 6 months
On every study you run, with credit or without.
Help writing your first study
Describe what you want to learn, and AI drafts the study with you.
Apply to the programme
We reply within 5 working days. You’ll log in or sign up as a researcher first.
New · AI drafting
Describe your study. We draft the rest.
Type or say what you want to learn in a sentence. We ask a few questions, then draft the details, who to recruit and the screener. You check every step before anything goes live.
Type it or say it
Speak your brief if typing is slow. We turn it into text you can edit.
Better screeners
We flag questions that push people to say yes, and suggest a fairer one.
You stay in charge
AI never sets your availability or your payment. Nothing goes live until you check it.
Draft my first study
Sign up is free.
300+ filters
Screen participants
Find your ideal participants with over 300 filters, like age, education and annual income. Run research with confidence in the quality of every response.
Screener passed5 OF 5 ANSWERS MATCH
What we offer
Four ways to learn from real people
- Moderated
Interview
A one-on-one video call. Talk live and take timestamped notes.
- Moderated
Live product test
Watch their screen and hear them think aloud as they use your product.
- Unmoderated
Task test
Step-by-step tasks and questions they do on their own, priced per step.
- Unmoderated
Quick test
Simple instructions. They record themselves using your product.
Qualitative interviews
Uncover deeper insights
Run user interviews and capture every detail of each conversation. Transcripts and highlight reels make your findings easy to share.
Get started
Usability testing
Usability sessions participants will love
See the full experience: record screen, voice and expressions as participants move through your product.
Get startedAfter every session
From the call to the insight, in one place
No Zoom links to send and no recordings to chase. Calls happen here, and everything you learn stays with the study.
Built-in video calls
Participants join from a link on their phone or laptop. No app to install.
Recorded and transcribed
Every call is recorded and transcribed for you, with timestamps you can jump to.
Highlights and reels
Mark the moments that matter, then share a highlight reel with your team.
Themes across sessions
Group highlights into themes, so patterns show up across every interview.
Coming soon · AI interviewer
Let an AI interviewer run your sessions
Write your questions once. Our AI interviewer talks with each participant by voice, asks follow-up questions, and hands you the recording, transcript and highlights. We’re building it now.
Talks, listens, follows up
It asks your questions in a natural voice and digs deeper when an answer is short.
Any time, no scheduling
Participants take part when it suits them, even at night. No calendars to match.
Always clear it’s AI
Participants agree to an AI interview before it starts, and you review every session.
Fair by design
Rules that are fair to both sides
We handle attendance, pay and no-shows the same way every time, so you never have to chase anyone.
Attendance settles itself
We see who joined and for how long. There is nothing to mark after the call.
Fair when plans change
If you miss a session, the participant still gets the full reward. If they don’t show, you pay nothing.
Task tests priced per step
GHS 10 a task and GHS 5 a question. You see the full cost before you publish.
A pool that stays reliable
People who walk away from studies are paused, so your spots go to people who finish.
FAQ
Frequently asked questions
Can’t find your answer? Contact support and a person on our team will help.
How do I create a research project on myUsersInsight?
Sign up, tell us about your organisation, then create a project. Inside it, add a study: what it is, who you want to talk to, and when you are free.
How does myUsersInsight help me find research participants?
Your study is shown to people in our pool who match your target audience. They answer your screener, and you choose who to invite.
Can I customise recruitment criteria for my studies?
Yes. Set demographics such as age, location and education, then add screener questions and decide which answers qualify.
Can I manage several research projects at once?
Yes. Each project keeps its own studies, applicants, sessions and recordings, so you can run them side by side.
How long does it usually take to recruit participants?
Most studies get their first matching applicants within hours of going live. Niche audiences can take a few days.
How does myUsersInsight make sure participants are high quality?
Every participant confirms their email and answers your screener. You rate each session afterwards, and people who miss sessions or abandon tests are paused from new studies.
Does the AI write my study for me?
It drafts it. Describe what you want to learn, answer a few questions, and it fills in the details, who to recruit and the screener. You check and edit every step, and you set the availability and payment yourself.
Our team
The team behind myUsersInsight
USERINSIGHT LIMITED COMPANY is registered in Ghana and builds user research for teams across Africa.
Elliott Kobby Awayiga
Co-founder · Product, design and delivery
LinkedIn profile of Elliott Kobby Awayiga (opens in a new tab)
Bilal (Maltiti) Abubakari
Front-end engineer
LinkedIn profile of Bilal (Maltiti) Abubakari (opens in a new tab)
Daniel Bonti
Back-end engineer
Supported by
We don’t build this alone
These companies back USERINSIGHT LIMITED COMPANY with credits, tools and advice while we grow.
Startup Program
Powers every research call on myUsersInsight.